Marketing - Excision & Umphrey's McGee
Areas of expertise
- Event Planning
Jack is a founding producer and digital marketing director of Lost Lands Festival and Bass Canyon Festival, and has led marketing efforts for Excision since 2017. He also owns a boutique Facebook & Instagram advertising agency serving key clients like jam-rock legends Umphrey's McGee and grammy winning hip hop artist Lecrae. Jack combines his unique background of 3 years in e-commerce brand management with 4 years serving major music artists to help turn lightly-engaged listeners into highly valuable, loyal-for-life super fans. While many artists and teams are skilled at bringing fans in the door through innovative new music and live production, they often struggle to get those fans to consistently attend live shows, purchase merchandise, engage digitally and share music organically with their friends. These are the high value activities that an artist’s marketing funnel must be built around. Jack will coach you to identify how your fanbase currently behaves, and he will teach you how to deepen your relationship with them so that they pay you dividends now and for years to come.