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Jace Cohen

Founder - Versa Entertainment

Areas of expertise
  • Promotion
  • Event Planning
  • Talent Buying
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Mentorships
$100
1 Hour

Jace Cohen is a talent curator and tour director with over a decade of experience, specializing in live events. He is the co-founder of Versa, a music and entertainment agency focused in talent buying, creative strategy, event programming and festival operations. Starting in 2020, Versa entered into a strategic partnership with leading entertainment agency, G7 Marketing to spearhead their Los Angeles operations. Jace has overseen and directed the music and entertainment marketing strategies for clients such as Virgin, Tencent, Warner Bros Pictures, Kimpton Hotels, IHG Hotels, and many more. He first began collaborating with brands as a tour manager for MAC Presents, an entertainment agency based out of New York City. He oversaw the sponsorship activations for artist and brand partnerships including; Jonas Brothers and Office Max, Keith Urban and Samsung, Foo Fighters and Blackberry, Katy Perry and Microsoft, and many others. In 2018 he helped launch Aprés Noir, an exclusive members-only dinner & entertainment series held in Toronto. Each carefully curated event was hosted by a celebrity personality and featured performances by A-list talent, keynote speakers, and a 10-course dinner prepared by a celebrity chef. Jace programmed and secured the talent for the series including Drake, Bobby Flay, Robin Thicke, David Blaine, Jennifer Hudson, Bob Saget, 2 Cellos and Rob Thomas among others. Later that year, Versa launched Vision and Colour Music Festival (VAC) in China. Through collaboration with domestic Chinese partners, Versa has built strong relationships between the US and China’s growing dance music industry by bringing some of the world’s most sought-after artists, such as Marshmello, DJ Snake, & Martin Garrix, to untapped regions of the country. Before founding Versa, Jace was Senior Talent Buyer at Insomniac Events where he handled the event programming for a variety of international music festivals, concerts, cruises, and club shows, which served over 500,000 fans worldwide. Prior to Insomniac, he worked at the Live Nation headquarters in Beverly Hills, CA in the Touring Department. He specialized in electronic music and directed tours for artists such as The Chainsmokers, Swedish House Mafia, Hardwell, Kaskade, Excision, Zedd and many more. Jace was born and raised in Philadelphia, PA where he began working at Electric Factory Concerts at the age of 16. He’s currently learning Mandarin, playing in amateur USTA tennis tournaments in Southern Ca